NEWS / GENERAL / Sugar Modulation Process

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At Cranbrook Flavours, we understand the importance of offering our customers options to enable cutting down on sugar consumption. Alignment  to the growing emphasis on health in today’s society, we are dedicated to creating exciting flavour taste  solutions that cater to both health needs and taste preferences.

Our focus on sugar modulation, is leading the way in setting quality standards, enabling us to reduce sugar levels, in food and drinks without compromising on flavour or negative taste perception.


Reduced sugar content in products is quite a challenge. Sugar does more than add sweetness, it also plays a vital role in the consistency and mouth feel, and in the overall enjoyment of food and drinks. When sugar is removed or decreased, it can lead to customer dissatisfaction and demonstrates why many attempts to reduce sugar levels do not meet consumer standards.


At Cranbrook Flavours, we address this issue with our unique strategy. Our method of sugar adjustment , uses cutting edge flavour solutions , combining flavours, modulators and masking agents to preserve the taste and sensory qualities of the product,  while decreasing it’s sugar levels.


Our sugar reduction modulation approach provides advantages, such as:

 

  • Healthier Choices: Lowering sugar levels due to modulation, assists our customers in meeting the growing consumer preference ,  for reduced sugar in food and drink options.
 
  • Improved Flavour: Our sophisticated modulaters and quality flavouring systems , guarantee that products with reduced sugar content, still offer the taste, that consumers expect.
 
  • Compliance and Regulation: Given the rising regulation concerning sugar levels, our offerings enable our customers, to stay proactive and maintain product attractiveness.
 
  • Cost-efficient: Although high-intensity sweeteners and sweetness modulators may have a higher upfront cost compared to sugar, their concentrated sweetness requires much smaller amounts, making them cost-effective over time. With sugar prices on the rise, this approach can help you save money and make your budget go further.
Combining sweetness modulators with high-intensity sweeteners for sugar reduction provides an effective way to develop products that are lower in sugar and calories, while still delivering the satisfying sweetness consumers crave.
 

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Make Cranbrook Flavours your first choice and enjoy superb flavours and outstanding customer service. We take the time to get to know your products and how we can best amplify and add to their flavours.

 

We love what we do, and we love making people fall in love
with what our customers bake, make and bottle.